Imagine for a moment your drive to work this morning.

You are sitting in traffic yet again. You look at all the other people there with you but today there is something different.

The semi truck a few cars ahead of you has an ad for your company on the trailer and you realize that everyone in all of the barely moving cars around you can see your ad!

The people around you are on their cell phones as usual. Perhaps they are calling your office since your telephone number is right there in front of them. They are probably remembering that they need your product or service and while they are waiting for traffic to move, they make an appointment or place an order.

You smile as you realize the potential for sales has increased significantly.

Suddenly, rush hour is good for business and good for you.